Jan 19 • 56M

How Can Brands Use Pets In Visual Storytelling To Create Emotional Connections?

 
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Did you know that people process visuals 60,000 times faster than text and 9 in 10 people prefer information packaged as stories? Welcome to the Visual Storytelling Today show - your #1 source for the latest actionable visual storytelling ideas you - the marketer or business leader - can easily apply to your business today! Host Shlomi Ron, CEO of the Visual Storytelling Institute, brings you a premium blend of notable visual storytellers from diverse industries as he digs deeper into their journeys, failures, successes, and lessons learned. For a full cross-media storytelling experience, each episode is distributed on audio, video, and blog post.
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In this episode of the Visual Storytelling Today podcast, I chat with Mindy Dutka, Founder and Chief Storyteller of Dogs I Meet. At Dogs I meet, she helps businesses and animal rescue organizations tell their stories through compelling, captivating photography. We talked about her career journey, why pets are effective conveying messages, her visual storytelling process when working with brands, typical challenges, her top 3 tips for telling effective stories using pets and much more. For more information, and see illustrative examples of Mindy’s work, watch the video recording of this episode. This podcast is brought to you by the Visual Storytelling Institute from Miami, FL. Learn more at visualstorytell.com