Do you know how to harness the power of video at each stage of your buyer’s journey?
With video expected to make up 80% of all Internet traffic by 2019 (source: Cisco), video has become a dominant tactic in marketer's’ toolbox for every stage in the buyer’s journey. When you think about it, video is the most accessible visual medium that lets your audience re-enacts real-life events, but remotely.
In this episode, Shlomi Ron, co-founder at The Visual Storytelling Institute is speaking with B2B video storytelling expert, Tyler Lessard, VP Marketing at Vidyard.
About our guest
Marketing, Product and Business Development executive with a passion for customer-centric problem solving, creative storytelling, and data-driven marketing. Over 15 years of experience in enterprise technology, marketing tech, sales enablement and video marketing. Currently, serves as VP Marketing at Vidyard.com, a versatile B2B video marketing platform, host of the Content Pros podcast, Chief Architect of Viewtopia and avid Chalk Talker.
What you will learn:
Why is video vital to crafting a business story?
What is the definition of B2B video storytelling?
What are the core challenges marketers are facing today when developing their own video storytelling strategies? Outsource vs. bringing in-house?
2 examples of successful B2B video storytelling
3 basic video marketing tips you can apply to your business today
Read our episode's blog post about this topic on VSI Blog.
This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL.