Sep 3, 2018 • 47M

How to manage visual influencers to tell your story?

 
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Shlomi Ron
Did you know that people process visuals 60,000 times faster than text and 9 in 10 people prefer information packaged as stories? Welcome to the Visual Storytelling Today show - your #1 source for the latest actionable visual storytelling ideas you - the marketer or business leader - can easily apply to your business today! Host Shlomi Ron, CEO of the Visual Storytelling Institute, brings you a premium blend of notable visual storytellers from diverse industries as he digs deeper into their journeys, failures, successes, and lessons learned. For a full cross-media storytelling experience, each episode is distributed on audio, video, and blog post.
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In this episode, I chat with Susan Emerick, Sr. Manager, Global Marketing, Customer Experience & Advocacy at IBM. We talked about what is Influence Marketing, what are the main influencer categories, what are the typical business objectives marketers should consider, how influencers leverage visual social networks, the process, pitfalls to watch out for and top tips on how to get started.

About our guest

Susan Emerick is one of the early visionaries that helped defined the influencer marketing space both at her pioneering influencer programs she launched at IBM and as an educator, speaker and author of the book “The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media (2014).

What you will learn:

  • what is Influence Marketing?

  • What are the main influencer categories?

  • What are the typical business objectives marketers should consider?

  • How influencers leverage visual social networks?

  • What is the end-to-end process for launching an influencer marketing program?

  • What are the pitfalls marketers should watch out for?

  • What are the most essential tips on how to get started?

  • And much more

Read our episode's blog post on VSI Blog.

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