Jul 3, 2017 • 50M

How to make effective infographics that tell a story?

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Appears in this episode

Shlomi Ron
Did you know that people process visuals 60,000 times faster than text and 9 in 10 people prefer information packaged as stories? Welcome to the Visual Storytelling Today show - your #1 source for the latest actionable visual storytelling ideas you - the marketer or business leader - can easily apply to your business today! Host Shlomi Ron, CEO of the Visual Storytelling Institute, brings you a premium blend of notable visual storytellers from diverse industries as he digs deeper into their journeys, failures, successes, and lessons learned. For a full cross-media storytelling experience, each episode is distributed on audio, video, and blog post.
Episode details

Infographics have become one of the fastest-growing tactics savvy visual marketers use today. In fact, the effectiveness rating for infographics rose more in one year than any other tactic—from 50 percent to 58 percent, according to the 2016 study by the Content Marketing Institute.

In this episode, we'd like to unpack the power of infographics and dig deeper into infographic story-making, visualizing and effective distribution.


About our guest

Our guest, is Brian Wallace, president at NowSourcing, one of the world's top infographic design agencies based in Louisville, KY, and Cincinnati, OH. Brian also runs a local event to make the Louisville / Cincinnati corridor a more competitive region (#thinkbig) and has been named a 2017 Google Small Business Advisor.


In this episode, Shlomi talks with Brian about:

  • What is the definition of an infographic? How many infographic types are there and what business objective do they serve?

  • How to make effective infographics that tell a story? How does the end-to-end process look like?

  • What are the best examples of leveraging infographics as part of your visual storytelling strategy?

  • How do you measure the success of an infographics program?


This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at www.visualstorytell.com