Jan 30, 2018 • 50M

How to get started with Instagram Storytelling?

 
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Shlomi Ron
Did you know that people process visuals 60,000 times faster than text and 9 in 10 people prefer information packaged as stories? Welcome to the Visual Storytelling Today show - your #1 source for the latest actionable visual storytelling ideas you - the marketer or business leader - can easily apply to your business today! Host Shlomi Ron, CEO of the Visual Storytelling Institute, brings you a premium blend of notable visual storytellers from diverse industries as he digs deeper into their journeys, failures, successes, and lessons learned. For a full cross-media storytelling experience, each episode is distributed on audio, video, and blog post.
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With all the latest talk about Facebook changing their newsfeed’s algorithm and the inevitable comparisons to Instagram (aka maximal vs. minimal design approaches), I’d like to focus our upcoming Visual Storytelling Today show on Instagram and how visual storytellers like you can take advantage.

  About our guest

Julie Cabezas is a co-founder of The Ideal Marketing Agency. Julie (B.S.B.E.) was a key marketing team member in the $1.65B acquisition of a groundbreaking medical device robotics company prior to co-founding IDEAL. With a background in engineering, training, and marketing, she developed the elegant, flexible framework IDEAL uses to teach entrepreneurs and executives to create social brands their customers love. She is the inventor of Social Brand D.N.A. and the Content Creation Formula. Julie has loads of expertise transforming brands into what she calls “Little Black Dress Brands” on Instagram.

 

What you will learn:

  • What is Instagram Storytelling and why as a marketer you should care?

  • What are the typical business objectives marketers could use Instagram Storytelling for?

  • How does the end-to-end process of creating an effective Instagram Storytelling program look like?

  • Great industry examples and tips to get you started

Read our episode's blog post about this topic on VSI Blog.

This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL.