May 16, 2017 • 46M

How to drive interactive video strategy that drives results?

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Appears in this episode

Shlomi Ron
Did you know that people process visuals 60,000 times faster than text and 9 in 10 people prefer information packaged as stories? Welcome to the Visual Storytelling Today show - your #1 source for the latest actionable visual storytelling ideas you - the marketer or business leader - can easily apply to your business today! Host Shlomi Ron, CEO of the Visual Storytelling Institute, brings you a premium blend of notable visual storytellers from diverse industries as he digs deeper into their journeys, failures, successes, and lessons learned. For a full cross-media storytelling experience, each episode is distributed on audio, video, and blog post.
Episode details

"A truely interactive video offers users a non-linear navigation experience, supported by embedded digital resources (e.g., images, videos, text bubbles, links, online forms etc.) for users to learn more.” ~Gavrilo Bozovic

A recent study from Vidyard found that businesses are now creating an average of 18 videos per month. Over half of business videos created in the past year were 2 minutes or shorter, and Cisco recently predicted that 84% of Internet Traffic will be video by 2018.

With all this action around video, in this episode, Shlomi Ron talks with Gavrilo Bozovic, founder & CEO at Teleport, a Swiss-based innovator of an interactive video platform. 

What you will learn:

  • What is the state of video marketing landscape?

  • Where are we going wrong today in the delivery of compelling video content?

  • What is the definition of "interactive video" narrative? What are the common use cases?

  • How do you measure the success of an interactive video program?

Watch the interactive video of this episode:

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