Jan 27, 2020 • 34M

How Do Stories Shape Reality?

 
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Shlomi Ron
Did you know that people process visuals 60,000 times faster than text and 9 in 10 people prefer information packaged as stories? Welcome to the Visual Storytelling Today show - your #1 source for the latest actionable visual storytelling ideas you - the marketer or business leader - can easily apply to your business today! Host Shlomi Ron, CEO of the Visual Storytelling Institute, brings you a premium blend of notable visual storytellers from diverse industries as he digs deeper into their journeys, failures, successes, and lessons learned. For a full cross-media storytelling experience, each episode is distributed on audio, video, and blog post.
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In this podcast episode, I chat with Natalie Kusturic, a Licensed Marriage And Family Therapist, based in Ft Lauderdale, FL to discuss How do Stories Shape Reality? We talked about the incredible parallels between how visual storytellers rewrite stories of their customers to drive product sales and enhance brand narratives, whereas therapists rewrite painful stories their clients tell themselves in order to achieve self-awareness and joy. You'll find a ton of inspiration and fresh perspectives.

What you will learn?

- What is the most common roadblock clients need help rewriting painful stories?

- How does the end-to-end story-rewriting process work?

- What is the visual storytelling strategy to change the story’s meanings or resolution from negative to positive? What are the mental and physical reminders you use?

- In marriage therapy, there are naturally two conflicting stories that create a gap where a negative reality is born. How do you meld distinct stories from “my story” to “our story”?

- Can you share success stories to illustrate your process?

- What are your top 3 tips marketers could take to improve their reality and their customers’?

And much more!

Watch this episode on Youtube: https://youtu.be/91kdQDbKTLU

Learn more about our guest on VSI blog: https://www.visualstorytell.com/blog/how-do-stories-shape-reality

This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL.

Order Shlomi Ron's new book:  Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories

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