Sep 28, 2022 • 34M

How Do Architects Design Metaverse Experiences?

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Shlomi Ron
Did you know that people process visuals 60,000 times faster than text and 9 in 10 people prefer information packaged as stories? Welcome to the Visual Storytelling Today show - your #1 source for the latest actionable visual storytelling ideas you - the marketer or business leader - can easily apply to your business today! Host Shlomi Ron, CEO of the Visual Storytelling Institute, brings you a premium blend of notable visual storytellers from diverse industries as he digs deeper into their journeys, failures, successes, and lessons learned. For a full cross-media storytelling experience, each episode is distributed on audio, video, and blog post.
Episode details

In this episode of the Visual Storytelling Today podcast, I chat with Nicola Rutt, Founding Director of Studio MULTI - a multiple perspective architecture firm based in London. We talked about her career journey, her process for designing a metaverse experience, challenges, project examples, misconceptions, future predictions, her top 3 tips for brands that are looking to develop their own metaverse experiences - and much more. For more information and to see illustrative examples of Nicola’s work, watch the video recording of this episode. This podcast is brought to you by the Visual Storytelling Institute from Miami, FL. Learn more at