What did you Look Like in the '90s?
Bi-weekly news commentary
Hey friend,
Nice to see you here.
Have you noticed the latest nostalgic wave over anything ‘90s that has washed across social these days?
The gist:
Like any good story, you need a powerful trigger or “Inciting Incident” to unleash the latest craze over the ‘90s looks and vibes. In this story, the culprit was Ryan Murphy’s ‘Love Story’ TV series on FX that has become the most-watched limited series ever. The show covers the relationship between Carolyn Bessette and John F. Kennedy Jr. (both passed away in a plane crash in 1999), the finale of which aired last Thursday. Through the charismatic characters, the story brings to life New York of the ‘90s- the fashion, the restaurants, the music, and above all, pre-social media and smartphones. I had the opportunity to live in the Chelsea area in Manhattan during the late ‘90s, so I can definitely relate. The tidal viral wave around the show also triggered “how did I look in the ‘90s” photo-sharing on social (my ‘90’s photo below), along with a wild interest in JFK Jr.’s defunct George Magazine and its merchandise. The magazine had published only 57 issues, and by 2001, it was discontinued by publisher Hachette Filipacchi Magazine. I don’t know about you, but I find this whole trend to be a genuine expression of escapism against today’s encroaching AI and social media’s transgressions.
A simple cry to go back to basics.
Learn why this trend matters and ways you can create your own waves of retro stories.