How Can Brands Develop Metaverse Experiences on Their Own Platforms?

Hello friend,

How are you? I hope you're doing well.

I always find it interesting seeing how new trends still ride on old marketing foundations people are already familiar with.

Take for example the metaverse. Last year metaverse companies raised $10.4 billion. 

Forget about last year, just during the first half of this year, according to McKinsey & Company…