Hello and welcome!
I’m Shlomi Ron, the founder and CEO of the Visual Storytelling Institute, a Miami-based think tank with a mission to spread the gospel of visual storytelling from the world of art to more human and purposeful marketing.
Why visual storytelling?
With the staggering information overload, rising misinformation, and audiences' elusive attention spans - marketers' top challenge today is delivering a powerful brand that breaks through the noise.
That's where visual storytelling leverages two superpowers we all possess: people process visuals 60,000 times faster than text and 92% of consumers want brands to make ads that feel like relatable stories than blatant sales pitches.
What is the Visual Storytelling Newsletter?
It’s hard to believe, but I started the Visual Storytelling Newsletter six years ago!
The newsletter includes original not outsourced content formatted as weekly personal letters.
I hear you, like many other marketers, I know you’re likely struggling to get the word out with so much noise out there.
You’re not alone.
Recent eMarketer studies suggest that CMO’s top challenges are driving growth and delivering a powerful brand that breaks through the clutter.
I’m here to guide you on how to leverage the power of visual storytelling as part of your ongoing marketing.
Posting schedule
Every Sunday at 11:30 AM ET.
Subscribe and get weekly stories covering visual storytelling strategies, emerging tech, news analysis, actionable tips, and interviews with experts - to proactively prepare you for the rapidly changing communication landscape.
What it takes to produce this newsletter
To get a good behind-the-scenes look into the process involved in producing this newsletter, I invite you to read this story:
What will you get?
Narrative Explorer: Free membership with exciting new features
A new story every Sunday and premium previews with fresh perspectives, tips, and tricks about how to better connect with your audience using the power of visual storytelling.
All episodes from my Visual Storytelling Today podcast.
Invitations to our public events.
Narrative Partner: Paid membership at $7/month or $50/annual for $4.17/month and save 40%
When you sign up for the Premium edition - less than the price of a single cappuccino - you get all of the benefits of the Free Membership, plus:
Top 10 Business Storytelling Formulas ebook.
Exclusive stories and bi-weekly news commentary on Sundays with my analysis around visual storytelling news and trends.
Full access to my newsletter archive.
A quarterly “30-minute” personalized coaching to up your visual storytelling game.
Group Membership at $5.95/month (min 4 members)
Looking to empower your team or employees with the latest and greatest in visual storytelling for more impactful marketing? Get all the paid membership benefits with a 15% discount per member.
Narrative Founding Member at $150/year
For my most passionate readers. You get all the benefits of the Paid Membership, plus:
Founding Members will receive my highest appreciation.
Signed copy of my book “Total Acuity: Tales with Marketing Morals To Help You Create Richer, Visual Brand Stories.”
A bit more about me
Pay attention to your side hustles.
Sometimes that’s where your BIG STORY is waiting.
Hi, I’m Shlomi Ron, the founder, and CEO of the Visual Storytelling Institute, a Miami-based think tank that brings the gospel of visual storytelling from the world of art into a more human and purposeful marketing. A digital marketing veteran with more than 20 years of experience working on both the agency and brand sides for Fortune 100/500 brands such as Nokia, IBM, and American Express, I started VSI to combine my marketing expertise with my passion for visual stories stemming from my interest in classic Italian cinema and my experience managing the estate of video art pioneer Buky Schwartz. At VSI, I help brands rise above the noise through visual storytelling consulting, training, personal coaching, and thought leadership. Select clients include Estée Lauder, American Red Cross, Cable & Wireless, and various startups. To pay it forward, I’m currently teaching Brand Storytelling at the University of Miami’s Business School, and as a certified mentor with the Venture Mentoring Team, coach startups. You may have come across my name since I’m the host of the Visual Storytelling Today podcast, which ranks in the top 10 business storytelling podcasts on the web. Writer of this six-year Visual Storytelling Newsletter. I’m also the author of Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories, and have recently written blog posts, presented talks, and organized events about harnessing emerging tech like Web3 and ethical AI to tell meaningful stories. Additionally, I spearhead the Miami Storytellers Studio monthly meetups, fostering a community of storytelling enthusiasts. Outside work, I’m a budding bread baker, The Moth fan, and longtime fedora wearer likely to jive with my classic Italian cinema interest.
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