Your Expertise Worth Much More

Bi-weekly news commentary

Hey friend,

How are you? I hope you’re doing well.

The gist:

If you read my stories for a while, you know that I’m a great believer in the principle of “Unlikely Combinations” to open up your story to a whole new world of possibilities. Well, guess what, your unique expertise could be an incredible asset in an unrelated field. I thought about this dynamic after reading about Masha Bucher, a PR expert, who turned the founder of Day One Ventures. Her call to adventure was simple. She saw a misalignment between the PR business model that is motivated to work more slowly to extend a contract lifetime, and early-stage companies that not only cannot afford a $30k monthly retainer but also need to move much faster. Therefore, she decided to become a VC. This way, she invests only in stories she believes in and provides a unique dual expertise of PR and business strategy to her founders. It worked. Day One’s portfolio features early investments in Sam Altman’s World, the email app Superhuman, and the remote-work platform Remote.com, boasting more than a dozen unicorns and a portfolio value exceeding $115 billion.

Find out about other lessons and how you can leverage them in your world.