Why Visual Storytelling?

Bi-weekly news commentary

Hello friend,

How are you? I hope you’re doing great.

Your customer research is working, and your stories are killing it!

The gist:

In our never-ending FOMO chase for the next shiny object to keep our visual storytelling strategy up-to-date, it’s important sometimes to stop and think.

Why are we doing it? Why is visual storytelling so critical?

I try to do just that in my Bi-Weekly News Commentary piece you’re reading right now - sharing the latest news I think could empower your strategy. However, today, I’d like to share a story that nicely captures why visual storytelling has become even more essential than ever to your marketing strategy. Obvious, you might say, but it’s important to keep this “why rationale” in your back pocket when you’re fighting for new budgets and resources. Yep! The landscape is always evolving, and so is the rationale.

Find out what the key arguments and illustrative examples are to buttress your case and keep your visual storytelling strategy strong.