When Art Meets Story
How are you? I hope you're doing well.
My primary motivation for starting the Visual Storytelling Institute was to bring the gospel of visual storytelling from the world of art into marketing.
I was inspired by the way filmmakers, authors, photographers or any other artists for that matter - engage their audiences and apply these sensibilities to the business context.
This is true, especially since audiences these days are much more sophisticated and looking for more meaningful artistic messages than just the classic interruptive salesy fare.
Speaking about art, I'm excited to launch the new visual storytelling strategy for The Estate of Artist Buky Schwartz (My father in-law).
Our mission is to preserve Buky’s artistic legacy through museum/gallery exhibitions, private and public collections, education, research, preservation and web3 initiatives.
A pioneering video artist, Buky began experimenting with video in the mid-'70s, when the medium was just emerging as a new art form, much as the NFT is revolutionizing how we make, see, and receive art today.
His video art celebrates the interplay between the physical and the virtual using his era’s technology, which in today’s metaverse is referred to as a Mixed Reality experience.
His interactive video installations are shown worldwide in private and public collections such as the Whitney Museum of American Art, Guggenheim Museum, ZKM Karlsruhe, Center for Art and Media, and the Smithsonian Institution.
As part of the new strategy, we're currently working on a new metaverse rollout that will allow us to debut his seminal video art to new generation of audiences.