What's Your Spring Storytelling Strategy?
Tips, ideas and the right attitude
How are you? I hope you’re doing well.
Spring is almost around the corner. To be exact, the official season ranges from March 20th until June 21st.
After a tough winter, snow storms, destructive hurricanes in Florida - when you think about it, spring is not for nothing - all about hope and renewal.
It’s the perfect fairytale settings; the weather gets warmer, birds are singing, flowers are blooming and people are much happier.
When I used to live in New York, after a brutal winter season, during the first sunny days of spring I’d walk down the streets and see people with happy faces basking in the sun in coffeeshops or Central Park.
It felt like we all braved quite a trying journey, surviving the freezing snow storms and “truly earned this spring!”
There was that “newness” vibe that you could read on people’s faces that finally allowed them to switch from hibernation mode to enjoying the outdoors.
Spring storytelling ideas
The golden rule of thumb in any communication is that you want to align your story with your audience current mindset.
Seasonality plays an important role that affects people’s ever-changing wants and needs.
It’s part of maintaining an always up-to-date “empathy bridge” to your customers.
That means your visual storytelling strategy needs to align with the season festive mood for roughly three months (March - June).
The best approach is not to start with what your business needs are, but quite the opposite. First review what spring behaviors your audience is exhibiting and personalize your spring storytelling around what you find.
Some brands take the opportunity to do “spring cleaning” by refreshing their websites, while others promote spring-oriented products supported by themed hashtags, share Q1 accomplishments or run festive outdoor events.
Speaking about in-person events, flexing our social muscles post-pandemic has never been more important.
“It’s such a human need to really be seen and recognized and heard by another person.”
-Dr. Marissa King
Professor at the Wharton School of the University of Pennsylvania
Another common tactic is to align your seasonal stories around specific holidays and special days.
Beyond religious holidays, over here, you have April Fool, and Earth Day (April), Cinco De Mayo, Memorial Day, and Mother's Day (May); Father’s Day, and Juneteenth (June).
Every country naturally has its own unique holidays you want to consider if you’re marketing overseas.
Each event carries distinct narrative elements you can leverage with respective stories, visuals and CTAs.
Another fun execution, is extenuating your branding with “springy tweaks.”
While keeping brand consistency, small visual modifications could be as simple as adding a flower to your logo, happy color changes or updating your social profile photo with renewal themes.
Under the hood upgrades
In line with the season’s new beginnings and transformation, you may want to run a comprehensive content audit and see if your performance is on par with your 2023 goals.
You can run a SWOT analysis of your content, targeting criteria and marketing channels. Based on findings you stop, start, continue or change key elements in your storytelling.
Spring is also a great season to try out a new platform that can improve your customer experience such as email marketing, CRM, podcast hosting, new social media channels, brand partnerships or niche communities.
What did we do last year?
Lastly, I’d say you want to change your attitude - regardless of the season - from a chore you and your team reluctantly need to figure out what to quickly cobble together - to preparing a memorable experience to your best friends you want to wow every time.
Staying intentional always pays off.
Missed my last workshop? More are coming!
After the recent launch of my first workshop, I plan to introduce this workshop every first week of the month.
The next one coming up is on April 5th.
If you’re interested in attending, please email me and I’ll send you a discount promo code. Free subscribers get 25% off and paid subscribers - 50% off.
Stay tuned, as I’ll be adding new workshops every third week of the month focusing on specific aspects of the visual storytelling craft.
Until next time I wish you a festive spring with new stories that celebrate new beginnings and transformation around your brand narrative.
Founder & CEO | Visual Storytelling Institute
email@example.com | let's chat!
story > visual > emotion > experience