The Next AI Shift Is Bigger Than Chatbots

Why world models could define the next era of AI—and what founders, marketers, and creators should do now.

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The gist:

If the first wave of AI was those “concierge type” chatbots and agentic AI, well, the second wave ushers World Models. Unlike generic chatbots that are trained on textual data from the public Internet or walled-garden enterprise data, World Models literally “go out of the building” to experience the physical world. According to NVIDIA, a “multimodal world model is an AI’s learned understanding of the physical world—how objects, people, places, and events relate to each other, move, interact, and change over time—using inputs like text, images, video, audio, and sensor data; this helps it predict outcomes, reason about cause-and-effect, and plan actions in robotics, autonomous systems, simulations, training, defense, and decision support.” The space is still in its infancy, but with huge promise and funding activity. Amazon has recently backed Odyssey, a UK-based startup developing models to simulate the physical world, to the tune of $310m.

Learn why this is significant and how this could later affect your brand.