The Video Editing App Wars

Bi-weekly news commentary

Hello friend,

How are you? I hope you’re doing well.

The gist:

When you see an opening, you take it!

This is what’s happening with the recent turn-off and turn-back-on of TikTok, which opened the space for competitors. Instagram, for one, is now trying to attract TikTok users to Reels with a new video editing program called Edits. It’s slated to launch in the App Store on March 13, 2025. It’s, of course, a move to compete with CapCut, a popular video editing owned by…you guessed it! ByteDance, TikTok’s owner.

Find out why it’s important and what are the key tactics you can leverage in your visual storytelling strategy.