The Staying Power of Brand Awareness

Tips and vivid examples

The other day I met with a friend for coffee.

The conversation branched out into a bunch of topics which I liked.

At some point, we talked about food and fruit companies.

I pointed out that some of the major fruit brands are located down here in Miami.

The first brand name that came to my mind escaped me, so I described it instead:

“You know that blue and ye…