The Staying Power of Brand Awareness
Tips and vivid examples
The other day I met with a friend for coffee.
The conversation branched out into a bunch of topics which I liked.
At some point, we talked about food and fruit companies.
I pointed out that some of the major fruit brands are located down here in Miami.
The first brand name that came to my mind escaped me, so I described it instead:
“You know that blue and ye…