The Magic of Food Storytelling

Tips to enhance your strategy

Hi friend,

How are you? I hope you had a nice and relaxing week.

As you know, one of the primary goals of any good brand story is to find enough common ground with your audience to allow them to relate emotionally and then positively respond to your ask.

Brand-building already included.

I’ve always called this “The Mirroring Effect.”

When your story works like a mirror reflecting your customer’s inner narrative, at that magic moment, your brand story becomes your customer's story.

One of the hot common ground areas, where we all have a lifetime of experience, is food.

Here is why.