Revealing the Story!
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Revealing the Story!
And the visual technique behind it
Hi friend,
How are you? I hope you’re doing well.
If you recall, a few weeks ago I shared with you these two cryptic visuals asking you to complete the story.
Thanks for sharing with me your interpretations. I must admit I find them all amazingly creative.
To remove the fog, I figured it was only fair I share the story I saw:
Phone Lifeline
Human Lifeline
Let’s look closer:
Visual
The 100% visual represents our typical phone’s battery lifeline. You start high, right to left with max energy, and over time run out of “juice”.
The 19% visual represents the human lifeline (think 19 years old for a 100-year lifespan). Unlike the above, you start high, left to right with max energy, and over time your energy decreases.
Hence the arrow goes down.
Since phones have become such an inseparable extension of our daily lives, I was intrigued by how a single visual user interface can carry such stark two opposite meanings.
Story
Each visual presents you with an opposite meaning for the Setting.
Phone: 100% means starting strong whereas for Human: 19% is full of energy. You may say, rightfully with less experience, though.
The conflict is pretty much the same - losing energy over time, albeit in opposite directions.
For Human Lifeline, we can slow down the inevitable Resolution by living a healthier life. I offered simple tactics - I metaphorically called ‘Vitamins’ - you can adopt:
Phone batteries can be recharged so they’re as good as new. Not yet for humans.
Although, you’d be surprised there is a whole new wave of anti-aging startups trying to tackle this exact challenge.
When tech solves that, a human lifeline will equate to a phone lifeline - always rechargeable :)
Beyond demonstrating this technique, it’s a good reminder for all of us - regardless of your field - that time flies - be sure to stay meaningful.
What’s your story?
Have you tried any visual storytelling techniques from my newsletter? Share your experience! Include your challenge, the technique you used, and the outcome. Excited to feature your story – send it to info@visuallstorytell.com
What you can do
Do you have an important idea to convey?
Sometimes all you need to do is find a highly popular element from an unrelated field that’s visually shaped around the meaning of your brand’s function or big idea.
If you want to see more examples of this approach in action, check my earlier story What Happens when Form Meets Function.
The unexpected and surprising result will help make your visual more memorable and shareable.
Until next time, have fun exploring visual stories that make people stop in their tracks, saying “Huh! This is cool!”
Best,
- Shlomi
Shlomi Ron
Founder & CEO, Visual Storytelling Institute
+1-305-985-3450 | shlomi@visualstorytell.com
www.visualstorytell.com | podcast
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