Redefining the Workplace Narrative

Bi-weekly news commentary

Hello friend,

How are you? I hope you’re doing well maximizing fun during the last weeks of summer before going back to work.

Think about your work environment. What do you see?

Is it your home office doing a remote job? Classic office cubicle? Local co-working space? Or are you a digital nomad, typing away while enjoying tropical greenery touched by deep turquoise waters on your straw cabin porch in Santa Lucia?

The gist: After the remote work honeymoon during COVID, followed by the hybrid model, companies are now trying to lure employees back to the office. The new approach called “work resorts” or “hotelification” - aims to transform stale office space design into the enticing aesthetics of luxury boutique hotels.

Find out more about how you can take advantage of this trend or at least borrow from its narrative logic.