Oversharing, Visual Search and Brand Purpose
Bi-weekly news commentary
How are you? I hope your week is going well.
In this exclusive bi-weekly news commentary for paid subscribers, I’ll share with you carefully curated news items I came across with high visual storytelling significance, and my take on what it could mean to your brand.
The gist: In this New York Times article, you’ll find interesting trend - Gen Zs are moving from Google search to TikTok.
Satisfying that elusive attention span and skipping mounds of text, Gen Zs, prefer a visual storytelling tool like TikTok where they can search for anything, watch a brief video and then validate it by browsing the comments. This kind of visual search may feel more human than browsing text links.