Hello friend,
How are you? I hope you’re doing well.
For me, it’s quite a rattling time, considering the horrible news from Israel, my home country.
I’m hoping for more peaceful times.
Since AI broke out into our lives almost a year ago when OpenAI released ChatGPT, the entire tech market went wild to introduce new AI tools for a wide range of use cases in almost every sector imaginable.
For us, visual storytellers, AI offers a versatile “Swiss Knife” that can support the entire creative process; from research, planning, production, distribution, and analytics.
The trick is to use AI responsibly to retain your unique brand of humanity.
Ready or not, AI is coming!
According to Goldman Sachs, AI could eventually replace 300 million full-time jobs globally and affect nearly one-fifth of employment with a particular hit on white-collar jobs.
Yet, with the upside of an increase in global GDP by 7% annually over 10 years.
So if you haven’t explored what AI can do to your workflows you should.
A recent study by Europol predicts that 90% of online content could be synthetically generated by 2026.
So, if you’re wondering how to use AI to augment your visual storytelling, my latest podcast episode has got you covered.
To help me unpack this important topic, I had the pleasure to chat with Cathy McPhillips, Chief Growth Officer at Marketing Artificial Intelligence Institute.
We talked about her journey, how AI can help marketers create richer visual stories more efficient, vivid examples of AI tools (Descript, Canva, Writer, Gloss, OpusClip, and ChatGPT) she uses in her workflows, her take about the future of AI for visual storytellers, her top 3 tips for using AI to tell compelling stories and much more.
It’s all in the latest episode of the Visual Storytelling Today podcast.
Watch the full video recording of this interview with lots of illustrative examples:
Need a screen break?
You can also listen to the audio recording of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes, Google Podcasts, and all other podcast networks.
As you’re tuning-in or watching our chat, think about how you can use AI for a simple use case in one of your workflows.
Hint: AI works best for repetitive activities that consume a lot of time.
Until next time keep sharpening your visual storytelling craft by adopting new technologies to your workflows.
One thing is clear, though.
Over time tools may change, but your unique brand voice should not.
Best,
- Shlomi
Shlomi Ron
Founder & CEO | Visual Storytelling Institute
shlomi@visualstorytell.com | calendar
story > visual > emotion > experience