How To Leverage The Familiar To Convey A New Idea

Approach and an example

Hello friend,

How are you? I hope you’re doing well and finding your rhythm in the post-holiday hectic workday action.

I bet you’re thinking “What Holidays? That feels like years ago…”

Fast forward to now, you occasionally need to convey a compelling message to educate, inspire, or inform your audience, right?

A simple, fun way to do this is to frame famil…