Got Stakes?

Hi friend,

How are you? I hope you're doing well.

If you recall, last week I talked about how "stress is nothing but a story you tell yourself with a bad ending," remember? 

If you can, you want to "edit" your story with an exciting outcome and this way transform your emotions from stressful into hopeful.

Having said that, when you create stories as part of your marketing, raising the stakes of possible failure, is one of your secret weapons.

Why?