First Brand Film By OpenAI's Sora

Bi-weekly news commentary

Hi friend,

How are you? I hope you’re having a great summer.

It was bound to happen sooner or later, last month Toys R Us released the first video made with Open AI’s Sora, text-to-video technology.

The gist: The video captures the origin story of Charles Lazarus, founder of Toys R Us. The video received bad reactions for artistic and moral reasons. Sora is not open to the public yet, but it nicely paints a picture of the creative possibilities for brands.

Find out the significance of releasing a full AI-generated video and the possible implications for your brand.