Brandperformance Anyone? And A Hollywood's Perspective about AI Storytelling

Bi-weekly news commentary

Aug 22, 2023

∙ Paid

Hello friend,

How are you doing? I hope you find time to enjoy the last weeks of summer.

In this bi-weekly news commentary, I discuss the latest wave of brandperformance Tiktok campaigns, and a pessimist perspective about AI storytelling.

Brandperformance

The gist: Brandperformance is a hybrid strategy that combines both brand building and performance advertising. Brands that use this strategy on TikTok experience an awareness surge using innovative visual storytelling that boost recall and conversions.

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