Beware of the Recency Bias
Yesterday, a good friend from the time we worked together at Amex posted this poll on LinkedIn:
What's the CMO's main remit?
Make us famous
Sell. Sell. Sell.
Other (leave a comment)
It was early in the morning, over coffee and my oatmeal, I chimed in with:
I’d say it’s all about bringing the leads for your sales team to close. It’s not a coincid…