Beware of the Recency Bias

Yesterday, a good friend from the time we worked together at Amex posted this poll on LinkedIn:

What's the CMO's main remit?

• Make us famous

• Generate leads

• Sell. Sell. Sell.

• Other (leave a comment)

It was early in the morning, over coffee and my oatmeal, I chimed in with:

I’d say it’s all about bringing the leads for your sales team to close. It’s not a coincid…