Apple's Plunge Into AI

Bi-weekly news commentary

Hi friend,

How are you? I hope you’re doing well.

In a classic Apple’s move waiting for the early tech innovators to jump first, and then make its unique mark. That’s what happened with the iPhone launch disrupting Nokia and Blackberry’s dominance in 2007.

Can they do it again with AI?

The gist: Yesterday, Apple announced a slew of AI enhancements for iOS 18 coming this fall. Beyond integrating AI into various apps, the big news is Apple’s partnership with OpenAI to empower the outdated Siri with ChatGPT.

Find out why these developments are important and what this could mean to your business.