Another Look at the Importance of High-Stakes

Tips for gripping your audience right from the start

Hello friend,

How are you? I hope you’re doing well finishing up the yearend must-haves before closing the year and disappearing into the holiday festivities.

Here’s an easy fix for your stories in 2024.

One common mistake I've noticed with startup founders and marketers I work with is not including high stakes early on in their stories.

This brings up an…