AI's Best Use Cases For Agencies

Bi-weekly news commentary

Hello friend,

How are you? I hope August is treating you well :)

If you work with an agency or provide creative agency services, you know AI with all its hype has a peculiar type of attraction.

Some brand agencies play it safe, others praise its virtues in their ads only to face backlash later (e.g., Google’s Dear Sydney ad), while others celebrate its flaws.

Many remain undecided.

The gist: When marketing budgets have dropped 15% in just one year, this article talks about the pressure agencies face to run more efficient workflows.

As such, there are a bunch of innovative ways agencies use AI in a way that does not undermine their creativity.