Hi friend,
How are you? I hope you’re doing well.
Early this week, I started another semester teaching Brand Storytelling at the University of Miami Business School.
The class is now in its sixth year, covering both the brand and agency sides. I teach the brand side.
To create a hands-on experience, I use a simulation approach in which students work as startup co-founders, bringing products to market by leveraging a solid brand storytelling strategy they learn.
In my first class, among other things, I share guidance on how students can use AI in their projects. I stress the importance of working on assignments themselves - using their brains and AI only for research and minimal visualizations.
I stress the importance of gaining more hands-on expertise by doing the work themselves.
My rationale is simple.
This way, students not only get more ownership and satisfaction compared to blindly outsourcing projects to AI, but also later we’ll know how to ask the right questions when using AI with a stronger critical eye.
This hate-love relationship with AI made me ponder more deeply about the value of our untapped knowledge AI has no access to.
No doubt, AI is an amazing information trove with superhuman processing powers.
But never discount your personal experiences and knowledge that can enrich your collaboration with AI, to add your personal stamp.
This made me dig deeper, and here is what I found:
Knowing this extraordinary gap between what people know and what AI knows should empower you to re-evaluate how you use AI.
True, both AI and people can reach wrong conclusions. That’s why you should always validate and critique the outputs you receive.
In short, always be in the driver's seat of the project you work on.
Think of using AI like driving a car vs. walking.
Sure, you move around much faster, but you control the speed and the destination.
And yes, you guessed right!
This logic also holds if you use “driverless cars” - a squad of AI agents to cover your most tedious jobs. You still provide the tasks and desired outcomes.
Please pin this reminder to your screen and share it with anyone who needs to see it.
See you next time.
Best,
- Shlomi
Shlomi Ron
Founder, Visual Storytelling Institute
shlomi@visualstorytell.com | Follow me on Notes
story > visual > emotion > experience
