AI-Generated Ad Campaign, Journalism is Next, and the Power of a Good Story
Bi-weekly news commentary
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In this bi-weekly news commentary, I discuss a safer approach for running an AI-generated ad campaign, AI’s encroachment into journalism, and a powerful evidence for the power of a good story.
The gist: Brands have love-hate relationship with AI as it threatens to cut the creativity branch they sit on. This campaign shows a middle ground approach.
Why it matters: ChatGPT ChatGPT on the screen who is the most iconic burger of them all?
As brands are actively experimenting with AI while being careful not to enter copyright or hallucination danger zones, McDonald's and Burger King have recently used a much simpler approach but ended up in a campaign duel.
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