Visual Storytelling Newsletter

Visual Storytelling Newsletter

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Visual Storytelling Newsletter
Visual Storytelling Newsletter
AI-Generated Ad Campaign, Journalism is Next, and the Power of a Good Story
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AI-Generated Ad Campaign, Journalism is Next, and the Power of a Good Story

Bi-weekly news commentary

Shlomi Ron's avatar
Shlomi Ron
Jul 25, 2023
∙ Paid

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Visual Storytelling Newsletter
Visual Storytelling Newsletter
AI-Generated Ad Campaign, Journalism is Next, and the Power of a Good Story
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Hello friend,

How are you doing?

In this bi-weekly news commentary, I discuss a safer approach for running an AI-generated ad campaign, AI’s encroachment into journalism, and a powerful evidence for the power of a good story.

Mirror, Mirror…

The gist: Brands have love-hate relationship with AI as it threatens to cut the creativity branch they sit on. This campaign shows a middle ground approach.

Why it matters: ChatGPT ChatGPT on the screen who is the most iconic burger of them all?

As brands are actively experimenting with AI while being careful not to enter copyright or hallucination danger zones, McDonald's and Burger King have recently used a much simpler approach but ended up in a campaign duel.

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