50-Part TikTok Story Goes Viral

Bi-weekly news commentary

Hi friend,

How are you? I hope you’re doing well.

It’s always fun to see an old storytelling format make a comeback riding on new platforms and cultural sensibilities.

No wonder.

In a world overwhelmed with information overload, where the human attention span is reduced to a mere 8 seconds - one second less than a goldfish - capturing attention with a good story and keeping it - is not an easy fit.

However, chopping down a story into a mini-series can do the trick.

The gist: Tareasa Johnson captivated millions with her 50-part TikTok story titled “Who TF Did I Marry?!?” This mini-series has opened the floodgates for other creators to start their own multi-part video series, giving the genre a whole new life.

Find out why breaking a story into small bits is effective and what it could mean to your brand.