3 Perspectives About AI's Role in Our Creative Process

Bi-weekly news commentary

Jun 27, 2023

∙ Paid

Hello friend,

How are you doing?

In this bi-weekly news commentary, I provide three viewpoints (marketer, illustrator and AI researcher) about the continued debate over AI’s role in our creative process and the importance of keeping our humanity.

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Marketer’s Perspective

The gist: Fresh lessons from Cannes Lions International Festival of Creativity about how AI is changing advertising, if we can still call it that.

Why it matters: From looking at a bunch of award-winning campaigns, the author extracts a few principles that drive the paradigm shift marketing is going through.

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