22 Years of LinkedIn (Wait, what?)

Bi-weekly news commentary

Hey friend,

How are you? I hope you’re doing well.

The gist:

It’s hard to believe, but LinkedIn has just celebrated 22 years! Time flies when you’re announcing cool jobs and smily post-event photos. A significant milestone for a social network that needed to find its voice amid a crowded landscape of other “social piazzas.” Occupying third place in time spent after TikTok and Instagram - it tells you something about our human preference for play vs. work :) Having said that, since Microsoft acquired it for $27 billion in 2016, LinkedIn has boosted revenue to $17 billion in 2025 from $7 billion in 2020. At 1.3 billion users, 4.7% of them pay a visit more than once a day. I guess I’m one of them.

Find out about the key ingredient to LinkedIn’s success, which you can easily apply to your community-building programs.