Apple‘s Mixed Media Headset, 2022's Best Visual Stories and Zoom's Essential Apps

Bi-weekly news commentary

Hi friend,

How are you? I hope your week is going well.

In this exclusive bi-weekly news commentary for paid subscribers, I share a few news stories that stood out for me as the visual storytelling landscape continues to evolve.

Massive Apple headset leak reveals new details and confirms earlier rumors

The gist: After several delays, Apple is planning to finally release its long awaited mixed-reality headset in June.

Why it matters: The market value for smart glasses will reach $12.76 billion in 2030 (Source: Grandview Research). And according Snapchat, 57% of users say they’re more likely to buy from a brand offering AR.

Putting it all together, it means that Apple with its massive ecosystem of devices can open up new frontiers for marketers to tell stories that will follow users from real-world triggers to their various screens.